I feel like all of my opinions about booktok and things like it need to be prefaced by my pretty negative personal experiences with social media. Growing up I did not have unmonitored internet access until I was 14, which was pretty late for the time. While the rest of my friends were lying about their ages to make Facebook accounts in 5th grade, I was still only allowed to use the family computer for 15 minutes a day (and of course only websites my parents had screened and approved of). Social media meant exclusion for me, it meant jokes I didn’t get and references I didn’t understand, until it didn’t. When I started high school I got a smart phone and access to all of the apps I had been missing out on.
It was around the same time that I stopped reading outside of what was assigned to me in school. While there were definitely other reasons (I am not making the boomer argument that phones are the death of culture) but my new found social media habits definitely played a role. After I was done following all of my real life friends and family, the algorithms quickly figured out how to keep me scrolling on the apps for hours with influencer content. Instead of reading books, watching movies, making art, writing, or doing any of the other hobbies I had in my pre-smart-phone-life, I was consuming content related to those things. There were reaction videos, tumblr blogs about TV characters, instagram artists posting speed paints, and a whole sea of reviews, critiques, commentary, and vlogs that were all competing for my attention. My attention span was zapped. I couldn’t sit through a movie, I could only watch movie reviews. I read fanfiction of books I had never read. I watched other people react to TV show clips thinking, “wow I should really watch this” and then never did it. My social media addiction only got worse in college– getting so bad that picking up a book that wasn’t assigned to me or starting a new TV show was triggering an actual fight or flight response.
I started therapy this year and have learned a lot about myself and how to break these patterns. In my professional and school life I am always working at a 10/10 all the time. I think every chronic overachiever struggles with burn out, and I am no exception. In high school I would mentally fry myself in class all day, bust it in rehearsals and club meetings after school, and then come home exhausted only to do more homework. In college it was the same, except replace theater and clubs with part time jobs and student organizations. Social media is mentally the path of least resistance. It is a lot easier mentally to watch someone else critique a new controversial book than it is to read it yourself and form your own opinion. It is a lot easier to fall in love with book characters when you can watch your favorite content creator make memes or parody videos of them. Social media is a way to feel in the know, part of a subculture, savvy to what is in right now, without having to devote time and mental energy towards doing any of those things. It’s like sparknotes but for life.
I think the manufactured microtrend cycles prevalent on tiktok and instagram really do not mesh well with the act of reading a book for a lot of reasons. Just from observation, book microtrends work very similarly to fashion microtrends, where a new product can go from conception to obscolesence in a single month– something that would have taken years in the past. However, the difference between fashion trends and book trends is in the amount of time and money the consumer needs to devote towards consumption. A trendy outfit can be purchased off of Shein for under 15 dollars, shipped in under a week, and then worn and posted to social media immediately afterwards. Books take a lot longer than that. If you are a regular person who isn’t being asked to devote their lives to two books a week every week for two months, it might take you an entire month to finish a novel. By the time you have finished it, the trend has moved on. God forbid you pick up a trendy title a few months after its initial release, no one will watch your content because it is old news. Unlike fast fashion, a new hardcover book will be expensive, and oftentimes harder to buy at all when you take smaller publishing houses and preorders into accounts. This entire process can promote overconsumption and book hoarding. It does nothing to help promote public libraries, which are the only books accessible to a lot of students (library books don’t photograph as well, often have outdated covers, and carry a socioeconomic stigma on a lot of apps).
I never downloaded tiktok when it became popular. I know if I did I would get sucked into the infinite scrolling and never emerge. I do not check the explore pages on Facebook or Instagram, and I have to literally lock my phone while I’m working in order to focus. I tried to get into book youtube content (booktube) but it also suffers under the microtrend cycle even though they are producing long form rather than short form video content. I’m not going to claim social media is the root of all evil or that it’s never helpful in a classroom setting. I know for some students booktok is probably an awesome addition to their reading lives. I know bookstagram can help motivate people to read more. I know that facebook bookclubs can build really powerful communities. But for me personally, all of it has only made me a worse reader and I know I can’t be the only person who has experienced it.
I will do my best to get secondhand info from others about how to incorporate booktok into my classroom, but it’s something I will be doing sparingly. I know part of the job of being a teacher is to provide strategies to help every student learn, even if those strategies don’t work for you personally, and social media is something that might work for other people. However, for the people it doesn’t work for, it isn’t a neutral experience. It’s not the same thing as a note-taking strategy or a pneumonic device you can simply stop thinking about if it isn’t helpful. Outside of the realm of booktok, bookstagram, booktube, and other reading hashtags, I’m going to be honest, I think social media is an actively hostile and dangerous environment for teenagers. I have only just recently figured out how to use social media in a “healthier” way (I don’t say “healthy” because truthfully I think it would be healthiest for me to not be on social media at all) and it took a lot of time and I couldn’t do it by myself. As a teenager, I thought I knew better when it came to social media. I thought all of the warnings from the adults in my life didn’t apply to me. I thought I was smarter than advertising, smarter than the algorithms, smarter than the companies that were profiting off of my data. But I wasn’t. I did all of the things that I thought I was better than– I talked to predators in chat rooms, I got sucked into FOMO, I started scrutinizing my appearance based on the facetuned pictures of beauty gurus, I was cyberbullied, I cyberbullied other people, I exacerbated a panic disorder and I wasted SO. MUCH. TIME.
Obviously social media isn’t going anywhere, and in fact you kind of need it in order to function in a lot of ways. I still have social media and probably will have it for the rest of my life, just like my students will. But I don’t need to ask my students to share even more of themselves online. The last thing I need if for a student to make an earnest (but potentially embarrassing) booktok for my class only to have it wind up in a cringe compilation on youtube later. I don’t need to tacitly promote social media in my classroom. I don’t want to be a downer, but I also don’t want to be irresponsible about this.